Carshop Car Opinions

Is Brand Loyalty a Disease?


   Meyer Benjamin

  27 Mar, 2019

Meyer Benjamin weighs in on the infectious myths that can govern our buying decisions. In the 21st Century brand loyalty vies as one of the most abiding mysteries known not just to marketers but to mankind. In South African motoring industry, though, entrenched behaviour, often spreads like a disease, and can be contagious and even crippling.

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